Concerned about Google's new search engine
Google's attempt to compete with ChatGPT could wipe out the search engine familiar to users and pose great risks.
During the Google I/O event on May 10, the search giant demonstrated how Google Search will change when integrating super AI. With Converse, Google gives users a new Search Innovation Experience (SGE). Instead of listing a series of blue links like the current tool, Converse will aggregate information, such as reviews of a new car, trip planning, pet care, etc., through the mode. chat. The chatbot suggests results visually with natural language, and encourages users to ask follow-up questions.
"The search engine that erases the past"
With the current way of operating, when entering a keyword that needs to be answered, Google will return users to websites with results that are considered relevant. Users actively refer and compare information.
But the new search engine that Google is testing works quite differently. Users read the aggregated content generated by the AI engine in the style of ChatGPT without knowing whether the information is from an article, a user's subjective rating on an e-commerce site, or even from an article. Write company advertisements.
For example, during the presentation, Google projected a screen showing the AI that suggested an e-bike and said it was suitable for climbing hills, but did not cite the source. Angela Moscaritolo, PCMag's health and fitness expert , asks: "Did Google ever take a car and test it out before recommending it to users? They took the car to the beach and all over town. to determine if it's really good for hill climbing? If not, the AI-based search results must be cited so that users can refer to it."
What's more dangerous is that with the question-and-answer model, search results can come from less-than-reputable sources. When newspapers are no longer linked to by Google to increase traffic, they will see no reason to be part of the search engine and will prevent Google from getting the data. According to experts, if we continue to remove the search formula of the past, Google's engine will quickly become a threat to the whole society.
Technology expert Sascha Segan said that for many years, Google has always considered whether to depend on or "swallow" the press. They want to turn their search channel into an official source of information, but are concerned that this will affect the input news source - which is an important "food" for Google's news production engine.
'Too fast too dangerous'
This isn't the first time Silicon Valley has put publishers in a "change or die" position. Traditional print newsrooms were threatened by the emergence of free and fast news websites on the Internet.
"Classified sites like Craigslist used to play a huge role in the Internet era. Readers no longer pay for classified listings - which used to be an important source of revenue for newspapers," says Segan.
Newspapers have also been quick to prepare for the decline of print and launch online versions. However, despite many loyal readers, an undeniable fact is that a large source of readers access newspapers through Google Search. Immediately, technology publications joined a new race: competing for the top position in search results by optimizing SEO tools. Through Google's links, websites also find revenue from mouse clicks.
However, with the new type of search through Google's chatbot, experts fear a further change is coming to publishers. "Is Google's SEO team also panicking? The AI revolution in search engines has come too quickly and is putting the publishing world at risk when it's not ready yet," the WSJ said .
Content producers are looking for ways to prepare in advance to survive the AI "tsunami". One solution offered by many parties is to charge for content. However, it is a long journey, while AI advancement may not give them much time to experiment and change user habits.
Khuong Nha (according to PCMag )
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